October 8, 2008
Golden Goose PR headed out onto the streets of Britain with Virgin Active this week Virgin Active to conduct their Moob shopper demonstrations to raise awareness of obesity and to encourage the British public to get in shape. Highlighting the bits we all love to hate including bingo wings, jelly belly and muffin top and with the slogan ‘Love your good bits, lose your bad bits’, the campaign aims to incentivise people to start exercising and get body fit.
A dedicated team of ‘Moob’ men paraded around London and through Birmingham and Manchester city centres in their bras to draw attention to the rise of man boobs within the UK male population and the latest Virgin Active campaign which encourages people to remedy their unwanted shapes through exercise. Fitness professionals were on hand to answer any exercise related questions. Spot our Account Manager Lauralou behind her placard at the burger van (not buying a burger though obviously!)